A Combination Mark is exactly what it sounds like: it combines text and an image together.
You take a wordmark (the name) and place it next to, above, or below a symbol or mascot.
This is the absolute king of logos. It is the most popular type of logo used by businesses today.
• Famous Examples: Burger King, Mastercard, Lacoste, Doritos, Rolex.
• Why it works: It is the safest and most effective choice. Customers get to read your name and
see your symbol at the same time. Over time, as your business grows, you gain the freedom to
use just the text or just the symbol depending on where it is being printed.
• When to use it:
• Almost always! It is the perfect choice for 90% of new businesses, startups, and creative brands.
• What to watch out for: Because there are both text and pictures involved, you have to balance
them carefully so the logo doesn't look cluttered.
The Golden Rule: This style gives you maximum design flexibility. Once your brand becomes
successful and well-known, you gain the freedom to separate the pieces—using just the icon
as a social media profile picture, or just the text on a business card, while keeping your brand
100% recognizable.
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