An Emblem logo places the company name inside a geometric frame, border, or badge.
Think of crests, seals, and stamps.These logos have a very traditional, classic look that
screams authority, high quality, and long-standing history.
• Famous Examples: Starbucks (the siren inside the green circle), Harley-Davidson, BMW,
Manchester United (most sports teams), Harvard University.
• Why it works: Emblems look official and prestigious. They give off a vibe of trustworthiness
and craftsmanship.
• When to use it:
• If you want a classic, vintage, or high-end traditional style.
• Excellent for schools, car companies, coffee houses, craft breweries, and law firms.
• What to watch out for: Emblems are notoriously detailed. If you shrink an emblem logo down to
fit on a business card or a mobile app icon, the tiny details can blur together and become unreadable.
The Golden Rule: Emblems tend to hold a lot of intricate, tiny details inside their frames. Because
of this, they can become unreadable or blur together when shrunk down onto mobile app screens
or business cards. If you choose this style, make sure the layout is kept as clean as possible!
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